Worldsensing is a leading global provider of innovative solutions for smart city and industrial IoT applications. With a strong focus on real-time data acquisition and analysis, Worldsensing enables organizations to optimize their operations, enhance safety, and improve efficiency.
Internet of things
In 2017, we initiated our collaboration with Worldsensing, a client that was in dire need of technological expertise. Our partnership began with the goal of providing assistance with website development and the implementation of changes in their marketing automation system, Pardot.
As our engagement progressed, we discovered that Worldsensing’s requirements had evolved, necessitating a greater emphasis on agility in design deliveries. To that end, the client opted to transition to INSIDEERS from their prior agency.
Worldsensing operates in a niche market with complex products and services. Hence, comprehending their needs and business focus was a crucial component of providing outcomes that met their standards.
To achieve this, we had to immerse ourselves in the client’s culture and become part of their team. This involved regular meetings, discerning the unique attributes of each product, and understanding how it can be presented in a compelling manner from a marketing and sales standpoint.
Over time, we have provided Worldsensing with a wide range of digital and physical assets, that enabled them to showcase their products in an accessible and appealing way in a highly competitive industry.
Additionally, we continue to be responsible for their website, and we provide ongoing support for their marketing automation needs.
In summary, long-term partnerships such as this give clients the confidence that they require to concentrate on their core business activities. We are proud that our agency’s deep comprehension of Worldsensing’s products and market dynamics has allowed us to assist them in elevating their brand presence.